Who is the actress in the Tampax commercials?
Unpacking the faces behind today’s bold and talkative Tampax ads
(By Carmichael Phillip)
For years, Tampax has taken a refreshingly direct—and often humorous—approach to normalizing menstruation. Iconic comedic talent have been front and center, making the brand’s campaigns memorable. Here’s a breakdown of the top actresses featured in Tampax ads, complete with video links and examples.
Amy Schumer: The Comedic Trailblazer
Amy Schumer burst onto the Tampax scene around July 2020, starring in an ad series aimed at demystifying tampon use through candid conversations—often in restrooms or drugstores. These spots, co-written by Schumer, were praised for combining humor with educational value.
“It took me years before I understood that you’re supposed to press it in all the way… I didn’t even know if I was supposed to leave the applicator in,” Schumer joked in an interview.
Her campaign drew mixed public reactions—while many found it hilarious and informative, some online forum users considered it “annoying” or “obnoxious” . Nonetheless, Schumer’s involvement had a major impact: P&G reportedly attributed a 7.7% spike in Tampax sales post-launch to her commercials, even causing tampon shortages.
📺 Watch Amy in action
Many of her short TV spots are available on YouTube; search “Amy Schumer Tampax flow forecast” for official brand content.
Marsai Martin: A Fresh, Youthful Voice
Most recently, Teen actress and producer Marsai Martin (best known from Black‑ish) has joined the conversation through the 2023 “A Better Way to Period” campaign. In these ads, she partners with college athletes and medical experts to spread accurate information and reduce stigma:
“It could be a little ‘I don’t know if I want to talk about that’ because…nobody wants to say anything about it,” she explains.
📺 Watch Marsai discussing tampons
Voice Actors & Cameo Heroes: Behind the Scenes
A few other talented performers have contributed to Tampax’s voice-over or on-screen campaigns:
Amy Landecker (from A Serious Man) earned her SAG card voicing for a Tampax ad, reciting just “ballet”—but made an impressive $10,000 in residuals.
Cassandra Kubinski, a musician-voice actor, is credited with delivering voice-overs for Tampax Pearl Active ads.
There are also vintage appearances:
Young Courteney Cox appeared in a 2012 Tampax commercial.
Melissa Benoist (“Radiant” campaign) is another face in earlier Tampax TV ads .
These lesser-known roles shaped the brand’s messaging across decades.
Memorable Ad Examples & Video Library
Here are standout Tampax campaigns featuring our stars:
Amy Schumer’s Restroom Series
Comedic bite-sized sketches about tampon sizes and usage.
Search YouTube titles like “Tampax Amy Schumer flow forecast” or “Tampax what’s there to learn about tampon sizes”.
Marsai Martin’s “A Better Way to Period”
Educational and empathy-driven spots aimed at younger audiences.
Watch “Marsai Martin Talks Periods” via YouTube, focusing on normalizing tampon conversations.
Vintage Tampax Ads
Featuring Courteney Cox (c. 2012).
A “Radiant” campaign with Melissa Benoist.
Why These Celebrities Matter
Schumer brings humor and relatability, breaking stigmas and boosting sales.
Martin provides a younger, culturally aware perspective, strengthening trust with Gen‑Z audiences.
Voice talents like Landecker and Kubinski add professional polish and continuity across campaigns.
Legacy stars reinforce Tampax’s long-standing technique of using familiar, trusted faces.
Cultural Impact & Public Response
Sales Surge & Supply Issues: Following Schumer’s campaigns, Tampax sales saw a 7.7% hike. The brand even mentioned tampon shortages in the U.S..
Mixed Reception:
Positive: Many users praised the ads for being bold, funny, and educational about tampon usage.
Negative: Some people criticized their repetitiveness, calling them “cringe” or unwelcome .
Breaking the Silence: Overall, these campaigns have succeeded in dismantling taboos—shifting tampon conversations from hush-hush to humorous and normal.
Future Directions & Who’s Next?
Given their success, Tampax is likely to keep partnering with relatable figures:
Expect diverse voices—different ages, ethnicities, and celebrities—to join upcoming campaigns.
Continued strategy: humor + education, maintaining their blend of levity and information.
Potential expansion: targeting niche audiences (teens, seniors) with customized messaging, possibly including influencers.
🔍 Summary Table
Actress / Talent Campaign Role Highlights
Amy Schumer Comedian & Spokesperson Broke taboos with humor; boosted sales
Marsai Martin Youth Ambassador Represents Gen‑Z, focuses on real‑world education
Amy Landecker Voice Actor Earned voice‑over credibility—and SAG card
Cassandra Kubinski Voice Talent Featured in Tampax Pearl Active ads
Courteney Cox Past On‑Camera Talent Featured in 2012 spot
Melissa Benoist Past Campaign Face “Radiant” TV spot actress
In Conclusion
Tampax’s evolution—from Schumer’s bold humor to Martin’s youthful authenticity—shows a brand not afraid to “go there.” Featuring both major stars and behind-the-scenes voices, their approach is inclusive, entertaining, and decidedly human.
So: who’s the actress in the Tampax commercials? The answer depends on which era:
In 2020, it’s Amy Schumer, front and center with bold, comedic ads.
From 2023 onward, Marsai Martin takes the lead in educational campaigns.
Supporting roles include voice talents and legacy celebrities like Courteney Cox.
Curious to see the ads? Check out these video highlights:
Schumer’s “flow forecast” comedy ads
Martin’s informative “A Better Way to Period” videos
This dynamic strategy—real talk, real people—has helped Tampax turn a taboo into conversation.
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.