Where Was the Matthew McConaughey Commercial Filmed?

Where Was the Matthew McConaughey Commercial Filmed?

A deep dive into the filming location of McConaughey’s latest brand campaign

(By Carmichael Phillip)

When a well‑known actor such as Matthew McConaughey appears in a commercial, the setting becomes nearly as important as the star. The backdrop gives the ad context, conveys brand values, and enhances authenticity—or at least the appearance of authenticity. When McConaughey shows up in a spot driving down a sunset‑lit highway or standing in the midst of a rugged Texas landscape, viewers naturally wonder: Where was this filmed? In this article, I explore what we do know about the filming location of a recent Matthew McConaughey commercial, what remains ambiguous, and why such details often get overlooked by viewers but matter to production and marketing.

Before diving into location specifics, it’s important to clarify which commercial is in question. McConaughey appears in numerous brand campaigns—automotive, tech, lifestyle—and some are global, some regional. One recent prominent spot features McConaughey driving through scenic Texas landscapes alongside fellow Texan star Woody Harrelson, in an advertising campaign promoting Texas film‑production incentives. Reports indicate this commercial was filmed in the Texas Hill Country region.

While the specific commercial may vary, we’ll use this “Texas road/landscape” brand spot as our reference for location analysis.

According to several reports, McConaughey and Harrelson were spotted filming together in Austin, Texas—particularly along South Congress Avenue—with a camera crew in November 2024.

Another article states that the advertisement opens with an overhead shot of a car driving through classic Texas Hill Country landscape.
Texas Standard
These pieces of evidence strongly point to Texas—not Los Angeles, not Georgia—as the filming region for this particular commercial.

Moreover, one story mentions the duo filming “on location in Austin” for a campaign for Salesforce titled “Ill Suited,” which suggests that McConaughey’s commercial work is using Austin and surrounding Texas locales more frequently.

Although the Salesforce ad is not the same as the production‑in‑Texas campaign, it reinforces the pattern of filming in Austin and Texas landscapes.

Thus: while we don’t have GPS coordinates or exact address of the shoot, public reporting gives us strong evidence that the commercial was filmed in Austin/Texas Hill Country, likely around South Congress Avenue or within the Austin area.

There are several reasons why filming in Texas Hill Country is a logical choice for a McConaughey‑led commercial:

Authenticity of setting: McConaughey’s Texas roots lend credibility to scenes filmed in Texas. Filming locally aligns the brand and the star’s personal story.

Diverse landscapes: The Hill Country region provides scenic highways, open countryside, and rolling hills—perfect for automotive or tech lifestyle spots.

Film‑industry incentives: Texas has been offering increasing incentives for film, television and commercial production, making it more cost‑effective.

Production convenience: Austin has a strong infrastructure for film/TV production, with crews, equipment rentals and local support—making it easier to roll a commercial shoot quickly.

Star convenience: McConaughey lives in Texas, so filming locally reduces travel and simplifies scheduling for the actor.

These combining factors make the Texas location choice advantageous both creatively and logistically.

Even though we can say “Texas Hill Country / Austin area” with confidence, there are still unresolved details:

The exact city, road or scenic vantage used in the commercial is not publicly documented.

Whether the location is a public road or a closed, private property specifically leased for the shoot is unclear.

The commercial might include multiple filming sites edited together (for example multiple vantage points in Texas and possibly additional studios).

Viewers often assume a “celebrity house” or a star’s personal property when in fact a stand‑in location may have been used; details about interior vs exterior shooting are not frequently published.

The absence of these details matters for those interested in “film‑tourism” or “behind‑the‑scenes” insights. For the general viewer the message remains intact; for the production community and fan sleuths, these missing pieces generate curiosity.

If you’re keen to pinpoint which exact road or property McConaughey’s commercial was filmed on, here’s a step‑by‑step approach:

Screenshot distinctive frames: From the commercial, capture unique landmarks (rock formations, signage, guardrails, trees).

Use geolocation tools: Compare with Google Street View or satellite imagery in the Austin/Hill Country region.

Search local film commission data: The Austin Film Commission or the Texas Film Commission may list the production and the permit region.

Look for local news or tweet posts: On‑the‑ground reports of “McConaughey filmed on South Congress” give real‑time hints.

Production‑crew social posts: Sometimes gaffers, DPs or local crew tag locations like #AustinShoot #TexasCommercial.

Check credits or official brand release: Occasionally brands release “Behind the Scenes” making‑of videos which reference location.

Using those steps you may narrow it to a particular stretch of highway or rural road—though full disclosure is unlikely unless the brand chooses to highlight it.

The decision to film in Texas Hill Country with McConaughey sends several strategic messages:

“Authentic Texan” narrative: With McConaughey being Texan, the location roots the brand in authenticity rather than exoticism.

Lifestyle alignment: The open roads, natural scenery and warm light of the region reflect a lifestyle of freedom, embrace of place and casual confidence—which aligns with many of McConaughey’s public persona traits.

Production value: Scenic vistas make the ad feel cinematic and premium without necessarily resorting to high‑cost exotic foreign locations.

Local economy & industry message: Filming in Texas (versus L.A. or Atlanta) may hint at brand values of supporting local economies or being “true” to roots.

Visual consistency across platforms: Commercials, social content, stills and experiential marketing can all reuse the same location for consistency.

Thus, the filming location is not random—it feeds the brand message and helps anchor the star’s image in place.

Here’s what we can confidently say:

The commercial featuring Matthew McConaughey was filmed in the Texas Hill Country region, likely in or around Austin, including possible shots on South Congress Avenue or nearby highways.

Public reporting confirms his presence in Austin for filming and references the region as the location.

The exact road/roadway or property is not publicly disclosed—or if it is, it is not widely documented.

Why it matters: production logistics, brand narrative alignment and cost‑effectiveness all point to the Texas location being a strategic choice rather than mere backdrop.

For viewers, the takeaway is that the “where” of a commercial is often chosen for story, aesthetics and logistics—not necessarily because the star lives there. In McConaughey’s case, Texas is more than a backdrop—it’s part of his persona, which the brand leveraged.

When you watch the commercial and see Matthew McConaughey driving beneath wide skies, past rolling hills, in that iconic relaxed yet confident Texan tone, you’re not just watching an ad—you’re watching a carefully staged piece of place‑making. The location is as much a character as the star. It says: “This is real. This is grounded. This is Texas lifestyle.” Whether the road is a public highway or a leased filming location doesn’t matter to the story—but it matters to how the image was created.

So next time you ask “Where was Matthew McConaughey’s commercial filmed?” you’ll know the answer: Texas Hill Country, around Austin, chosen because it amplifies the star, the story and the brand all at once.

Acting Magazine Newsletters

Never miss out on the best from Acting Magazine.

Sign me up for the newsletter!