Grey Goose | Who Is the Woman in the New GREY GOOSE Commercial?

Who Is the Woman in the New GREY GOOSE Commercial?

— A Closer Look at the Star of the Grey Goose Hôtel Campaign

(By Carmichael Phillip)

The face you’ve probably been seeing in Grey Goose’s recent ad campaign—the one wandering through a luxurious French-style hotel, sneaking around after “last call,” and savoring summer afternoons with cocktails—is actress Zoë Saldaña. The campaign, dubbed “Grey Goose Hôtel”, marks a glamorous return for Saldaña in partnership with the vodka brand.

Here’s everything you should know about her role, why she was chosen, and what makes this campaign special.

Grey Goose “Last‑ish Call” commercial feat. Zoë Saldaña

Zoë Saldaña is not just the woman in the ad — she’s the woman. This season’s Grey Goose campaign centers around her as the star, set in a fictional, dreamy “Grey Goose Hôtel.”

The campaign’s driving message is all about slowing down, relishing life’s pleasures, and “making time wait,” themes that resonate deeply with Saldaña’s own personal brand and public persona.

In the first short film, titled “Last-ish Call,” Saldaña is shown tiptoeing around a hotel after the bar has closed, gathering supplies for one more round of cocktails with friends.

A second spot, called “Not-So Dry Martini Cocktail,” follows her and friends relaxing beachside, even as a rainstorm looms — but true to the campaign’s ethos, the mood remains light, playful, and indulgent.

Grey Goose picked Saldaña for more than her star power. According to the brand, her involvement brings “a fresh perspective” to a campaign built around joy, leisure, and European-inspired ease.
PR Newswire
In an interview with ELLE, Saldaña said she immediately connected with the campaign’s message — pausing productivity in favor of being present.
ELLE

The setting for the campaign also reflects this sensibility. The team filmed at Italy’s Lake Como, transforming a grand lakeside hotel into the fictional Grey Goose Hôtel.
ELLE
The creative agency behind it is BBH USA, with direction by Martin Werner and cinematography by Rodrigo Prieto.
PR Newswire

Interestingly, Saldaña has worked with Grey Goose before — this isn’t her first campaign with the brand.
MediaPost
Her return feels like a full-circle moment: a familiar collaborator, now reimagined under a more refined, experiential umbrella.

Grey Goose isn’t just selling vodka with this campaign. They’re selling a lifestyle — one that prioritizes joie de vivre, the French idea of savoring life’s small pleasures.
Marketing Dive
The Hôtel metaphor is powerful: it’s not just a bar, but an “experience space” where time seems to stretch, and where indulgence is encouraged, not just tolerated.

From a marketing perspective, Grey Goose is pushing back against hustle culture. Their VP of Marketing, Aleco Azqueta, said the campaign is a “call to rediscover joy … in what we truly take in, not in what we check off our to-do list.”
PR Newswire
Saldaña herself echoes this: she describes the process of making her signature “Le Zoë Spritz” as a creative, mindful moment — not a chore.
ELLE
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As part of the campaign, Grey Goose released a cocktail recipe tied to Saldaña: the Le Zoë Spritz.
PR Newswire
Here’s what’s in it:

Grey Goose Vodka

Rosé wine from Provence

Sparkling water (like Perrier)

Strawberry juice

Fresh lemon juice

Garnishes: strawberries, blueberries, a sprig of thyme
PR Newswire

Saldaña says she loves the cocktail because it’s “refreshing,” “fun to build,” and encourages lingering — just like the spirit of the Grey Goose Hôtel.
ELLE

The campaign has gotten attention — not just for its visuals, but for the message. Media outlets like Marketing Dive noted how the brand leans into “European-inspired burnout cure,” encouraging audiences to slow down instead of always pushing forward.
Marketing Dive

Fans have also responded positively. On Celebrity Insider, commentators praised the elegance and glamour of the campaign, noting how Saldaña seems like “the perfect keyholder” for the Grey Goose Hôtel world.
Celebrity Insider

So when you ask, “Who is the woman in the new Grey Goose commercial?” — it’s Zoë Saldaña. But she’s more than just the face of the ad. She embodies the campaign’s philosophy: savoring life, making time pause, and finding joy in moments of leisure. Through her, Grey Goose isn’t just selling vodka — they’re offering an invitation: check into the Hôtel, stay awhile, and make time wait.

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